Weird to see this downvoted. Youtube is actually a good service that also isn't cheap to run, and it also pays good(?) money to the people producing popular content on the platform so why not pay for using it? Or, you know, live with the ad infestation. Businesses need money to run, and if you don't pay for the content, then either it's the ads or eventually the whole platform needs to be shut down.
It is a separate discussion if Premium pricing is appropriate etc. But it's quite horrifying to see people around the world having been taught into thinking that everything should be "free" even though at the same time everyone is complaining about privacy violation and ads being everywhere all the time.
You are absolutely right! Part of the horribleness is exactly companies like Google who were the ones teaching people that everything should be "free" as in usable without explicit money transaction, and now they are the ones who are (thanks to EU I guess) trying to revert that and make the business model viable through subscription.
So I do get why the problem exists and I feel no empathy for the companies that are to blame for that. But, I do worry that we have a whole generation of people who think that stuff should just exist and have no monetary value like it just materialized out of thin air without anyone working on it before and neither having to keep it running. That is not a healthy mental model and it will contribute to predatory companies being able to harvest data out of these people in the future meanwhile privacy-first companies can't get them as customers because they have to actually ask for money for their services.