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The castle is open for visits (entry fee 70 Lei which is about 15€)

Commonly known outside Transylvania as Dracula's Castle, it is marketed as the home of the title character in Bram Stoker's Dracula. There is no evidence that Stoker knew anything about this castle, which has only tangential associations with Vlad the Impaler, voivode of Wallachia, who shares his name with Dracula. Stoker's description of Dracula's crumbling fictional castle also bears no resemblance to Bran Castle.

The castle is now a museum dedicated to displaying art and furniture collected by Queen Marie. Tourists can see the interior on their own or by a guided tour. At the bottom of the hill is a small open-air museum exhibiting traditional Romanian peasant structures (cottages, barns, water-driven machinery, etc.) from the Bran region.