Is that because the information is truly factual and logical, or because the aesthetics of fact and logic are satisfying? E.g. (Early, before true craziness manifested) Jordan Peterson came across as an arbiter of truth to many simply because he spoke well, held status and had confidence in his convictions
Edit: [continued...] despite providing no real evidence to back up many of his claims. Andrew Huberman is another example that springs to mind.
"who put natural language processing in the automated targeting system?"