this post was submitted on 13 Apr 2025
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Ikea really managed to pull off a magnificent marketing stunt.
They have the same furniture quality that you can get off of Amazon, Wayfair, or Walmart but you have to go get it out of their warehouse and deal with the logistics of getting it to your house. But they hand out some meatballs and give everything funky Swedish names; so people get the impression that it's a fancy European experience.
China is the single largest manufacturer of Ikea products. I found that when I went directly to the source, I could get the same item cheaper or a better item at the same price. That deal is likely to die with the new tariff regime but that same regime will have similar impacts on Ikea.
IKEA started delivering furniture a long time ago, at least in Ontario.
Started in 1950 sometime in Sweden I believe