this post was submitted on 22 Apr 2025
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Fuck AI
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Lol try printing that on merch, dumb dumb. That’s an awful logo. It’s really not even a logo, it’s a scene.
Reminds me of the very first Apple Computer logo:
They dropped that for a simpler logo, and then dropped the simpler logo for an even simpler one.
I would love to see a parallel world where all tech companies logos were all this detailed and old looking
IBM's wasn't nearly as detailed but I really like it too
And all the cases had wood paneling
Morebranding than logo. Looks like a label from an old bottle of tonic.
Yet that is still simple for its monochrome ..... While the ai logo looks like tacky clip art.
Wait, is that for real?
Yep
Wow, yeah, that would be awful in most contexts. Imagine trying to print that on the front of a computer haha.
I'm pretty sure it was just a sticker for the first 20 years or so of Macintosh's life, so I kinda doubt it would have been an actual issue.
Actually, I had one in like 99' that had one of those cool bubble stickers for the logo. It was the Technicolor apple one not this, obviously, but I don't see why this couldn't have worked as a sticker back then
Yeah they ditched it in favor of the rainbow apple I think before they even started mass production of the Apple ][.
High tech with a 19th century sense of style? I'm sold!
Leather bound user manuals
Cases made of brass and oak
Big clicky switches and knurled knobs
Even if you took that image and used it to create a black and white illustration, it would be way too busy. The logo on the left isn't exactly amazing, but it's decent and checks all the boxes for usability and readability. The one on the right is more like... an image made for an ad which you can't put on a hat for example. The amount of times I've had to explain logo basics to a client who want to do something like the image on the right isn't great, but they usually understand why these rules are in place after explaining and they generally respect my expertise. But not everyone...