Fuck AI

Maybe your trained eye can tell better than me but it looks to me that the homecraft name in the AI one isn't even centered properly.

Right?!? I wonder what happens when the business with the AI logo has to pay for full-color printing for all of their materials because their logo is so visually complex.

This isn't an issue if you solely operate digitally, but a storefront needs signage. Advertising becomes much more expensive in process color than 1 or 2 spot colors. Most physical businesses need things like business cards, invoices, purchase orders, packaging, ...

A professional designer will usually create a 1-color or 2-color logo to use for some of those things even when you have a full-color logo design to use on the most "important" materials. AI won't give that level of service, for sure.

Reminds me of the very first Apple Computer logo:

They dropped that for a simpler logo, and then dropped the simpler logo for an even simpler one.

I wonder if a fucker like this has commissioned a logo, fed an initial design through AI, and then refused to pay the initial designer.

I see an old-timey ghost inside a house silhouette.

I disagree.

Anyone who has spent a few minutes thinking about what a logo is and what it's used for will be able to tell you that one of these is a logo and the other is... a picture.

No experience in printing, but I guess its impossible to Print that Logo with that Kind of Detail in a timely manner without it looking like shit?

Also, everyone who ever heard about web design and hosting will know that such a picture is impossible to scale up and down, and also that picture will take up literal gigabytes since you can neither use normal PNGs because of the quality nor vector based art (they store the picture as mathematical equasions, so the PC has to render them, but it can be indefinitely made smaller and bigger without it becoming more pixely) because that sort of detail will just be impossible to render on grandmas smart TV from 2010, so you will have to store this picture as PNG in different formats as many times as you want to display that image

Agreed

In my experience, most people have simply never thought about it before. If someone decides they want to open a bakery and they have never had a business before, they haven't thought about everywhere their new logo will be used unless they get that expertise from someone. I've gotten pretty good at explaining these concepts to people and they typically respect my expertise and take my advice, but not everyone 😆

I would think AI art would be perfect for the use case of “here is the general gist of what I want, now turn it into something usable”. I can also imagine basically nobody actually using it that way correctly though lol.

That being said, there are also thousands of logos that go through proper design companjes and they pay a lot of money out and get literally just the name in a standard sans serif font or abstracted until it is unrecognizable as a name like KIA or TVA.

https://images.squarespace-cdn.com/content/v1/62657cd22274f23af33a4b49/1651109120857-S6HF3QB80PZN8CSL96YF/image-asset.jpeg

https://digitalsynopsis.com/wp-content/uploads/2024/02/logo-redesigns-rebrands-worst-jaguar.jpeg

https://nataleerushurst.blogspot.com/2022/08/alphabet-company-history.html?m=1

https://1000logos.net/wp-content/uploads/2020/04/AirAsia-Logo-history.jpg

https://storage.googleapis.com/ftidag_prod/activities/stad-gent-2/logoGent_c100.png

And the list goes on, Verizon, gap, tropicana, jcpenny, etc...

I mean, AI is trash, but it can also be extremely difficult to know if you will get a decent logo after paying thousands or tens/hundreds of euros spent (looking at you Belgium cities using millions of taxpayer euros for bad rebrands).

I get what you're saying (esp low-quality clip-art), though lots of clipart was actually vector art (like autotraced from physical art, giving some prominent styles) so would probably make for a better logo than what they generated here.

Art imitates life

It’s probably trained on a fuckton of Thomas Kinkade paintings, just statistically, since his output was so huge. He also had that kind of lighting going on, so it wouldn’t surprise me if that’s just baked into AI image generation now.