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It's US only so it doesn't matter to the rest of the world. I don't understand how it became like that there.
They marketed iMessage so well, while the rest of the world adopted apps like WhatsApp, Line or Telegram. In part because of iMessage, they never really adopted any of those at the same rate. I damn glad that's not a thing in Europe, I'd lose it if I had to use an iPhone. Good phones all right, but I'm just so used to the little tweaks of Android.
Marketing.
In other parts of the world it is even worse. In Asia iphone is even more of a status symbol which makes it even more desired.
But they don't seem to be the majority or have the iMessage issue which is the main problem. I live in Asia myself and know about the status thing.
That and dipshit Americans still use SMS. The rest of the free world uses WhatsApp.