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Hm. Not a bad idea actually. Just a percentage of the revenues. It would never be any kind of significant income stream for any of us, but it would basically torpedo their entire business model, which relies on being very low-cost to remain profitable.
Gonna have to either outmaneuver or out-punch Amazon, google and Zuckerberg all together, though, in addition to the whole slew of medium and bit players in the game.
I think you'd need nothing shy of a global democratic movement to have much of a shot at any long-term results from this strategy. Gonna make Arab Spring and Occupy Wall Street look like casual block parties.