this post was submitted on 19 Oct 2023
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I just learned that the Amazon tablet/e-reader thing is literally called Amazon Fire. Like... Seriously. It's a little on the nose, no? Like Bezos and his team KNOW and sell this shit to people laughing all the way to the bank and people just line up. I'm so done with this world.
The e-reader is the Kindle. But that's just how they started the Fire.
Wasn't it always burning since the world was turning?
Shut up and take my upvote!
Oh shit that completely slipped my mind, but I'm not really all that up to speed with Amazon products.
That's fair. Honestly, it was kind of a dumb move on their part to name their tablets "Kindle Fire" on release, as it confused almost everyone with what was an e-reader and what wasn't. By the time they returned it to just "Fire" / "Fire Tablet" to match other product families (Fire Phone, Fire TV), the damage was done. The only reason I can keep it straight is the fact that I worked on them for a decade.
I mean it's kind of genius marketing though, just straight up comically villainous/evil, like we're living in a cartoon. One of the top 3, if not the top 1, companies has branches called "The Amazon Fire" while we're literally fucking burning the rainforests in Amazon down. Amazon Kindle, Amazon Fire. That shit is just evil.
I never thought of it this way but yeah... That made it through a bunch of levels in their company and no one there thought of it either. Wow...
Don't forget the Amazon FireTV stick.