Just quickly checking Amazon, a 3060 will run people a little less than $300. Now, if you want the newest hardware, yeah, it's overpriced to hell and back and we've been complaining about it for about half a decade, but a 1060 6GB from 2016 still handles a vast number of games, it's what my wife runs in her build to date. In addition, games tend to cost more digitally on console because there's no competition of storefronts, whereas PC has key and bundle sites plus countless competing storefronts that want your money, or even Epic and GOG that regularly do "please use our service" game giveaways.

Either way though, nobody wants to pay an additional $400 just for the privilege of playing a handful of games. That cost is almost 6 full-priced games alone.