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Google’s AI search results are already getting ads
(www.theverge.com)
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this post was submitted on 21 May 2024
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LLMs can't even distinguish properly between a fruit with green flesh and red skin vs. green skin and red flesh, and you expect them to distinguish between ads and content?
The ad is the content, from Google's viewpoint.
My guess is that the ads in question are not the ones that Google wants, but rather LLMO (like SEO cancer, except for LLM results).
But yes, if someone paid Google enough, their ad "magically" becomes content, no disagreement.
Read the article, the ads are part of Google programmes/partnerships with advertisers and are meant to present buyable products that are supposedly relevant to the user's query.
I read the article. My point is that the ads won't be just the ones that the article describes, and clearly separated from the content; eventually they'll become part of the content.