this post was submitted on 07 Aug 2024
177 points (99.4% liked)
Asklemmy
43945 readers
610 users here now
A loosely moderated place to ask open-ended questions
Search asklemmy ๐
If your post meets the following criteria, it's welcome here!
- Open-ended question
- Not offensive: at this point, we do not have the bandwidth to moderate overtly political discussions. Assume best intent and be excellent to each other.
- Not regarding using or support for Lemmy: context, see the list of support communities and tools for finding communities below
- Not ad nauseam inducing: please make sure it is a question that would be new to most members
- An actual topic of discussion
Looking for support?
Looking for a community?
- Lemmyverse: community search
- sub.rehab: maps old subreddits to fediverse options, marks official as such
- !lemmy411@lemmy.ca: a community for finding communities
~Icon~ ~by~ ~@Double_A@discuss.tchncs.de~
founded 5 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
You know creators get paid for the sponsor right? Not for if people watch that part or not.
A main reason youtube is so successful as an advertising product is their detailed metrics. Virtually every sponsor will want to see each video's metrics which show retention during different parts of the video. It would be the same as putting the ad at the end of an hour long video; if they see a huge drop off where almost no one sees the ad, they may decide the creator didn't fulfill their end of the contract, or pay them proportionally to the retention during the ad.
Why would a sponsor pay for an ad if they know nobody will watch? Its not magic money out of nowhere; the sponsor has to come out net positive or else they stop sponsoring.
Thing is, the way a company determines if a sponsorship is working is by using offer codes. If no one is using an offer code, the company is going to assume that that sponsorship isn't working out and might terminate the deal.
Not my problem,I'm never sitting through ads/shilling ever again