this post was submitted on 07 Aug 2024
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A main reason youtube is so successful as an advertising product is their detailed metrics. Virtually every sponsor will want to see each video's metrics which show retention during different parts of the video. It would be the same as putting the ad at the end of an hour long video; if they see a huge drop off where almost no one sees the ad, they may decide the creator didn't fulfill their end of the contract, or pay them proportionally to the retention during the ad.