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Gather round children; as I tell you the story of Georgie Pie, it offered cheap local (to NZ) fast food, in this case meat and sweet pies.
Highly successful and well loved, it was a common sight across the country. Unfortunately, the corporate entities from off shore came in, diluting the fast food dollar across many more options. MacDonald's brought the struggling Georgie Pie; mainly for its locations and to remove a competitor from the market.
Every few years; to maintain the trade mark, MacDonald's runs a Georgie Pie promotion where you can get a pie from MacDonald's. It is like the zombie of local "cuisine" reanimated over and over again to server its master; for the only job it is good for.
Now this truly does sound like a horrifying story.
Move over McRib, 'cause here comes Georgie "Please Let Me Die" Pie, even less often than you do!
Imagine if McDonald's had actually defeated Jollibee in the Philippines, absorbed them, then resuscitated their menu once a year.
But that didn't happen, I wonder how did Jollibee not only survive, but thrive? What was their crucial chessboard move there?