I grew up in a poor household, relative to the other kids I went to school with. While I was in public school, I was bullied for not wearing name brand clothing and because all of my school supplies and snacks and everything was generic brand. I became extremely self-conscious about it, and was always trying to hide what I had, or if I found name brand packaging for something in the trash or on the floor, I'd grab it so I could repackage my stuff and pretend like I totally had name brand stuff. As a young adult when I went to college, I only ever aimed for buying name brand stuff, but it was really hard to do so, considering I was still broke...

Anyways, I eventually matured a little more and realized kids are cruel and the whole thing was dumb. I exclusively go with generic everything now and am, always trying to get the best deal, and I even went back to buying second-hand clothes, cause why not?

All that to say, maybe some people had similar experiences and just never grew out of it.