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"As the social media landscape ebbs and flows, the team at BBC Research & Development are researching social technologies and exploring possibilities for the BBC. One part of our work is to establish a BBC presence in the distributed collection of social networks known as the Fediverse, a collection of social media applications all linked together by common protocols. The most common software used in this area is Mastodon, a Twitter-like social networking service with around 2 million active monthly users. We are now running an experimental BBC Mastodon server at https://social.bbc where you can follow some of the BBC’s social media accounts, including BBC R&D, Radio 4 and 5 Live. We hope to be able to add more accounts from other areas of the BBC at some point."

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[-] RogueSensei@lemmy.world 150 points 1 year ago

Even though I take issue with the BBC, I hope they choose to stay on mastadon in the long term. A large organisation like the BBC on a federated platform is sure to spread word and hopefully convince more people to join the fediverse and see it a a feasible alternative to the current big tech landscape.

[-] SasquatchBanana@lemmy.world 67 points 1 year ago

This is how twitter and Youtube picked up pace. News organizations stsrted slowly creeping towards it and they have a lot of incentive to do so with how twitter is becoming a cesspool of Nazis and CSAM.

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[-] surfrock66@lemmy.world 101 points 1 year ago

I think this is exactly what I want to see, news orgs (not just "mainstream" news, but let's say, professional orgs in an industry) hosting their own instances with closed signups for accounts with JUST relevant topics. I tried to find some journalists on journa.host to fill in tech and local news, and while I found the people, it was way too much personal/personality content and not as much news.

[-] Semi-Hemi-Demigod@kbin.social 57 points 1 year ago* (last edited 1 year ago)

Relying on a third party for your social media presence is a bad idea. Imagine if Elon got a bug up his ass and banned all BBC accounts; they’d be left in a lurch. Or if, as we saw, someone else got a blue checkmark and pretended to be the BBC.

But by running their own site they have control over who posts what, while still able to interact with users on other instances.

[-] blivet@kbin.social 43 points 1 year ago

I think governmental organizations should do the same. It's absurd that FEMA or whoever essentially has to rely of Elon's goodwill.

[-] OtakuAltair@lemm.ee 45 points 1 year ago

The Dutch government already made an official mastodon instance: social.overheid.nl

The Netherlands just can't stop being based

[-] Snipe_AT@lemmy.atay.dev 40 points 1 year ago* (last edited 1 year ago)

Someone tell me how to feel! Do I hate this or like this!?

edit: I have been told to like this, and thus... I do.


Disclaimer: please ignore my negative initial vote score, as I have the privilege of being bot-downvoted by CCP sympathizers because of comments on this post https://lemmy.world/post/2338419, there is also the possibility that I’m just an asshole.

[-] sabreW4K3@lemmy.tf 70 points 1 year ago

It's a news organisation, so it's okay. We definitely want more journalists and news organisations in the Fediverse. I'd much rather have them directly on mastodon than the million different bird.tld mirrors.

[-] Tatters@feddit.uk 34 points 1 year ago

Yes, and it also prides itself on journalistic values, unlike a lot of the Murdoch empire, for example.

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[-] HobbitFoot@thelemmy.club 31 points 1 year ago

It is good in that it makes Mastodon more useful. People can use Mastodon instead of Twitter to see BBC tweets.

And karma isn't a thing here, otherwise I just blew a lot of it on North Korea.

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[-] MargotRobbie@lemmy.world 21 points 1 year ago

It's risk mitigation on their part to not have their platform controlled by somebody else, especially someone with an agenda like Elon Musk.

Would like to see them set up a Lemmy instance as well.

And of course, it's always good to get in these things early, but not too early in case things don't work out.

[-] cerevant@lemmy.world 11 points 1 year ago

Federation is the future of social media for exactly this reason, especially in the twitter-like realm where who is saying it is as (or more) important than what is being said. These people and organizations need to control their brand outside the scope of commercial pressure from the platform.

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[-] Crow@lemmy.world 18 points 1 year ago

As a Canadian I’ve sent a formal letter to the CBC asking them to do the same. I’d suggest other Canadians join me and send formal letters to CBC on their site if you want something like this here in Canada. Personally, I really like how BBC did this and would love others to follow.

[-] simple@lemm.ee 17 points 1 year ago* (last edited 1 year ago)

It's interesting that they decided to make their own server and not just join a popular instances like Mastodon Social. I know part of it is then experimenting but if the goal is to just have a presence in the Fediverse, it sounds like a lot of effort for little reason.

[-] joe@lemmy.world 109 points 1 year ago* (last edited 1 year ago)

It's interesting you have this opinion; I figured this would be the biggest draw for corporations-- they're no longer beholden to some third party for their media presence-- it's all hosted and controlled by themselves;.

In email terms, it's the difference between tide@gmail.com and tide@tide.com.

Edit: I don't have any idea why I went with tide, so if you find yourself wondering why I did that, get in line. haha

[-] breakfastmtn@geddit.social 16 points 1 year ago* (last edited 1 year ago)

It also solves the verification problem. It's without a doubt the best way to go for an organization - especially news orgs.

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[-] jocanib@lemmy.world 82 points 1 year ago

It's instant verification for all their accounts and an instance that won't disappear on them.

[-] Kichae@kbin.social 25 points 1 year ago

You may as well say the same thing about having their own website vs using Facebook.

This kind of thing is exactly the point of the Fediverse. They control and own their content, they control who gets to post from their URL.

[-] Luci@lemmy.ca 16 points 1 year ago

Treat it like email. Thats how Mastodon will grow

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[-] amanaftermidnight@lemmy.world 15 points 1 year ago

Nice, now a BBC in the fediverse is not just that thing.

We should support them as this is a pretty significant entity moving into the space. Leave nice comments, encouraging comments.

[-] Prior_Industry@lemmy.world 14 points 1 year ago

Awesome news! Hopefully more media follows suit!

[-] heartfelthumburger@sopuli.xyz 13 points 1 year ago

This is great. I don't really care about the BBC since I'm not from or live in the UK, but more decentralization is always good.

[-] interloper@lemmy.world 10 points 1 year ago

I mean, while that's fair, they cover worldwide as well, I'd say most of the news they cover is worldwide.

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[-] pencilled_robin@lemm.ee 11 points 1 year ago

Pretty damn cool tbh

[-] Comment105@lemm.ee 11 points 1 year ago

Is Mastodon compatible with Lemmy?

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[-] OddFed@feddit.de 10 points 1 year ago

If you read this as the #nsfw version it's a lot funnier.

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this post was submitted on 31 Jul 2023
1428 points (99.0% liked)

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