this post was submitted on 08 Jun 2024
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The Onion

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Santa Clara, CA — In a move that's already sending shockwaves through the tech industry, Nvidia announced today that it will be rebranding to "Nvidai" to better reflect its integral role in the artificial intelligence (AI) revolution.

"We've been at the forefront of AI development for years," said Jensen Huang, CEO of the newly christened Nvidai, in a press conference that featured holographic projections of the company’s latest AI models. "It's only fitting that our name reflects our commitment to this groundbreaking technology. Plus, it sounds cooler."

The change comes as Nvidai continues to dominate the AI hardware market with its state-of-the-art GPUs, which have become essential for training and deploying complex machine learning models. "Frankly, we're tired of people thinking our name is just a clever abbreviation for 'Nifty Video Interface, Duh,'" Huang quipped. "It's time to set the record straight."

Reactions from the tech community have been mixed. Elon Musk, CEO of Tesla and SpaceX, tweeted, "Great move by Nvidai. Now they just need to change 'GeForce' to 'AIForce' and they'll be set. #brandinggenius." Meanwhile, Intel's CEO was reportedly seen scribbling potential new names for his company, including "IntellAI" and "InteLLigence."

Despite the excitement, the rebranding effort has not been without its challenges. Early reports indicate that the transition has caused some confusion among consumers. One Twitter user lamented, "Just bought a brand new 'Nvidai' graphics card, and now my rig won't stop trying to pass the Turing Test. Send help."

However, Huang remains optimistic. "This is just the beginning," he said, hinting at future product lines that will feature AI-enhanced everything—from gaming experiences that adapt in real-time to your skill level, to AI-powered GPUs that can predict the stock market. "We're not just Nvidia anymore. We're NvidAI. The future is here, and it's got a neural network."

As the company embarks on this new chapter, tech enthusiasts worldwide are left to ponder one pressing question: how do you even pronounce "Nvidai"?

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[–] EleventhHour@lemmy.world 42 points 5 months ago (3 children)
[–] OsaErisXero@kbin.run 15 points 5 months ago
[–] Maalus@lemmy.world 5 points 5 months ago

I got a brainfart when I read "nvidia rebrands as nvidai" and went why? Then I read the rest of the sentence and thought "meh, onion"

[–] FarFarAway@startrek.website 3 points 5 months ago

I ate the onion up till I got to the point in the article that said Intel wants to rebrand too.

[–] jxk@sh.itjust.works 15 points 5 months ago (1 children)

Joke's on them, AI in French is IA

[–] jaschen@lemm.ee 2 points 5 months ago

The question is AI female or a male?

[–] FordBeeblebrox@lemmy.world 11 points 5 months ago

I mean SciFi really went through with the stupid SyFy rebrand, so I could see it

[–] ChapulinColorado@lemmy.world 5 points 5 months ago

I like the dig at musk by commending a dumb rebrand as #brandinggenious 😆