Transparency.
This company I used to work with had a monthly townhall where everyone could learn how things were going (good or bad), long term and short term plans, and so forth.
And during a downturn in 2020, things went badly, and there was open and honest information about it all. To paraphrase: "We cannot say now that there won't be layoffs. But we will do everything we can to avoid it through other cost saving measures. This includes cutting executive pay by 20% as of immediately." While there ended up being layoffs (which included severance packages), the pay cuts never hit any of us working "on the floor" - top brass only.
Overall, it was a company I enjoyed working for. Sadly they were acquired by a competitor last year, and that business culture came to an end. I left for greener pastures a few months ago.