this post was submitted on 09 May 2024
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[–] hexaflexagonbear@hexbear.net 24 points 6 months ago* (last edited 6 months ago) (1 children)

Yeah, like 15 years ago they wanted to add live updates to which ads are present and targetted ads iirc. At least for FIFA.

[–] BelieveRevolt@hexbear.net 28 points 6 months ago* (last edited 6 months ago) (1 children)

They had a live update system for Burnout Paradise and whatever the latest Battlefield was back then which allowed them to change the ads displayed on in-game billboards, some of which were Obama's campaign ads.

EA has really been at the "forefront" here though, I remember when they put a Rexona ad in the pause menu of one of the late 90s FIFA games.

[–] itappearsthat@hexbear.net 12 points 6 months ago (1 children)
[–] MaoTheLawn@hexbear.net 8 points 6 months ago (1 children)
[–] dumpster_dove@hexbear.net 1 points 6 months ago* (last edited 6 months ago)

Wtf isn't Fortnite players like 99% children? How would Bidenjugend help win an election?