I used to think the cyberpunk genre trope of finding information online being some difficult task requiring a trained professional to be quaintly anachronistic, but the proliferation of AI generated nonsense has given the concept a new life to the point that "ok yeah soon enough it really will take a skilled professional with up to date detection tools to actually parse through this sea of literal nonsense won't it?" actually seems like a realistic future.
And yet all the discourse on it gets narrowly focused into the useless dead end of fucking property rights, a fight that's lose-lose for the public, win-win for business, and does nothing to stop ad farming/well poisoning/astroturfing spam bullshit at all. Like the property rights thing needs to be solved by making generative AI a poison pill that prevents a work from being copywritable at all and is retroactive poison against it as well (Disney used a deepfake AI in Star Wars once? Star Wars is public domain now, because fuck you; a script used AI autofill? The entire property and all licenses attached are now public domain, because fuck you), and the rest has to be solved by criminalizing ad farming spam and making the use of generative AI in it an escalating factor that turns it into a more serious crime.