also in general there is a push by the bourgeoisie for consumer consciousness instead of class consciousness in the USA. You're supposed to think of yourself as a customer 1st and a worker 2nd. You're only the worker so you can be the customer when you're out of work. And the customer is always right. You're only abused as a worker by customers so you can become the abuser when you're out of work. That's the ideology they want everyone to have. No class consciousness. No solidarity. Just atomized individuals throwing shit fits in McDonalds, couponing at grocery stores, trying to get wholesale deals.