this post was submitted on 21 Sep 2023
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chapotraphouse
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it was so cool when late night hosts were helping push the scam for like, no reason
Hardly no reason. They were all getting kickbacks. But it was like... peanuts. $10k to participate in a scam that brought in $10M.
so little that one must conclude it was for the love of the game / a producer had a good thing going
I'm willing to bet guys like Jimmy Fallon do penny-ante shit like this on the reg. Be seen at a local carwash or order a drink at a certain bar, $5k. Do a 30 second walk-on gag for another network show, $10k. Interview Paris Hilton to fill time with sponsored content on a show that has never been particularly entertaining? Lets make it $15k.
How is this any different than all the Morning Show "Trending Christmas Merch" episodes? Or Jim Cramer's entire media career? I'm old enough to remember people doing this exact same shit with Beanie Babies, back in the 90s. Every single TV network in the country, from drive-time talk to late night comedy, was pimping those things.
Its business-as-usual.
Bet they got paid in cash though...
If they were smart...