The popularity of alt-milks has skyrocketed recently too. It's funny that they're choosing now as the time to ban the word "milk" after there's zero chance anyone will mistake it for cow's milk.

Oh drat oh bother I've accidentally bought peanut butter instead of dairy butter. What ever shall I put on my toast now??

It's to make vegan shit unappetizing to normies

We already have that in the EU, so we've got almond "drinks" and oat "drinks"