Just look at this assault on the senses 
this post was submitted on 07 Jul 2024
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chapotraphouse
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You win prizes like save two dollars on orders. They're probably just copying what Xiaomi does anyway. Same stuff. Shopee does it too.
AliExpress is for Chinese to sell abroad, not for locals. These games are actually targeted at cheapskates that want to save every dollar possible. They're the equivalent of coupons but you have to work for them.