Depends on who they are and their general reputation. Usually family owned businesses tend to be more exploitative since they favor their family employees (source: was offered a managerial position as a cousin's restaurant despite never working in a restaurant, but they wanted me to get paid under the table lol). I'm not going to steal from broke dude selling sandwiches from his food truck or at the corner shop because the community probably likes him and they'll all beat my ass for being a nuisance. If it's some white hipster moving in and opening up a shitty cafe and forcing me to buy things just to sit and do my work, I will likely steal from him.

The pro is that they're usually barely richer than me and serve the community, somewhat. But that closeness is also a con because it may prevent people from criticizing the business. Corporate expansions are faceless, heartless, etc. which means people have no problem throwing rightful anger and hatred towards them, but more often than not it also becomes apathy and hatred towards the workers who are also part of the community (and otherwise be seen more sympathetically had it been a smaller business), and the large business doesn't really need to address anything since it can afford to wait it out. It's a matter of what poison to choose.